Website and Content Development for a Newly Opened Aesthetic Medicine Clinic – Pokorna Clinic

Pokorna Clinic Is a Newly Established Cosmetology and Aesthetic Medicine Practice Based in the Muranów District of Warsaw

As part of our collaboration, our task was to create a website optimized for future SEO activities.

We began the project with a consultation to develop the site structure. However, during these discussions, it became clear that the client lacked the necessary content. As a result, additional copywriting and translations were outsourced to a professional translation agency.

We designed a complete website, executed the programming work, and handled final optimizations before launching the site.

The Primary Challenge in This Project Was Designing the Website From the Ground Up

The client provided only a logo, with no additional brand guidelines or visual identity, and a few visualizations of the clinic. This made it difficult to establish a cohesive color scheme and select appropriate imagery.

To address this, we opted for a universal black-and-white composition, complemented by gold as an accent color to align with the logo. We utilized the clinic’s visualizations wherever possible and supplemented them with carefully chosen contrasting stock images to complete the design.