Landing page for Angielski z Klasą (English with Class) — a modern online English language school.

The first stage is always a client interview. We define goals (e.g., sign-ups for a trial lesson), target audiences, and the school’s key differentiators (small groups, individualized approach). We establish the brand voice, core messages, and KPIs.

Next, based on the crafted user journey and planned sections, we designed the landing page in Figma.

The implementation was delivered as a custom WordPress theme built on the native block editor. Finally, we handled analytics integration, cookie consent, testing, production launch, and security hardening.